Here two objects with different radii have the same translational speed v, but from the v = r·ω condition, the larger r radius object has a slower ω angular speed as it rolls, while the smaller r radius object has a faster ω angular speed in order to keep up.
Instead of finding out how much rotational kinetic energy KErot an object has, often we are more concerned with its initial-to-final change KErot, which is the final amount of rotational kinetic energy minus the initial amount of rotational kinetic energy. Notice how the common factors of (1/2) and rotational inertia I (which is presumed to be constant) are pulled out, leaving a "difference of squares" for the final and initial angular speeds in the parenthesis.
Note that the two kinetic energy expressions are not unrelated as the Solowheel rolls without slipping, such that the constraint v = r·ω can be used to connect the translational speed v in the translational kinetic energy expression with the angular speed ω in the rotational kinetic energy expression. We'll demonstrate this connection in some examples of objects that roll without slipping during lecture.
As discussed previously, in the idealized case that there are no non-conservative forces (such as friction, drag, or from external sources), then the left-hand size of this equation would be zero. Then the individual energy terms on the right-hand side of this equation can then trade and balance amongst themselves, instead of with the outside world.
So now let's see how this more comprehensive transfer/balance equation can be applied to idealized situations where friction and drag are negligible.
From starting at the top of the ramp, down to the bottom of the ramp, the vertical height decreases from a higher elevation to a lower elevation, and since gravitational potential energy depends on height, as the tire's height decreases, its gravitational potential energy decreases. (If you calculated the change in gravitational potential energy you would get a negative value, which is consistent with a decrease.)
Now let's consider the new type of energy introduced in this section--rotational kinetic energy. From starting at the top of the ramp, down to the bottom of the ramp, the rotational speed of the tire increases (from zero to quickly rolling along the ramp), and since rotational kinetic energy depends on the square of the tire's rotational speed, as the tire's rotational speed increases, its rotational kinetic energy increases. (If you calculated the change in rotational kinetic energy you would get a positive value, which is consistent with an increase.)
Since we are assuming friction and drag are negligible, then there is no non-conservative work done on the tire, so the left-hand side of the transfer/balance equation is zero:
Wtr = ∆KEtr + ∆PEgrav + ∆PEelas + ∆KErot,
0 = ∆KEtr + ∆PEgrav + ∆PEelas + ∆KErot,
and since there are no changes in elastic potential energy while the tire rolls down the ramp, we are only left with the changes in the translational kinetic energy, gravitational potential energy, and rotational kinetic energy terms:
0 = ∆KEtr + ∆PEgrav + 0 + ∆KErot,
0 = ∆KEtr + ∆PEgrav + ∆KErot,
0 = (+) + (–) + (+).
Now we can see that the amount that the tire's gravitational potential energy decreases (where ∆PEgrav is negative) must be directly related to the amounts that the tire's translational kinetic energy and rotational kinetic energy increase (where ∆KEtr and ∆KErot are both positive), in order to equal the zero on the left-hand side of the equation. So gravitational potential energy "feeds" (or is "transferred to") both translational kinetic energy and rotational kinetic energy during this process.
Assuming that there is no friction/drag (such that we can neglect non-conservative work), which energy system experienced a greater amount of change (whether increase or decrease) for this process: translational kinetic energy, rotational kinetic energy, or gravitational potential energy? (Note that since there is no drag, the tire just freely spins in the air, maintaining whatever rotational speed it had when it left the end of the ramp.)